The open secret within the advertising industry is that its built on exploiting our data like when we mention something to a friend and the next thing you know you are being bombarded with adverts for it. everything that we do online is being tracked, to follow our movements and understand our behavior. This information is then collected and sold. How’s this done…..COOKIES. Cookies are one of the best tricks in online marketing, cookie means tracker. If the websites said “allow us to drop a tracker” instead of a cookie, we would haveĀ  said no. The vendor list (the companies who track our data) of some of the most frequently visited websites can go up to hundreds.

HTTP cookies are necessary for the modern Internet, yet they pose a risk to your privacy. HTTP cookies, which are a required aspect of web browsing, assist web developers in providing you with more personalized, convenient website visits. Cookies allow websites to remember you, your website logins, shopping carts, and other information. They can, however, be a goldmine of private information for crooks to snoop on.

It might be difficult to protect your privacy online. Fortunately, even a simple awareness of cookies can assist you in keeping prying eyes away from your internet activity.

WHAT ARE COOKIES?

Cookies are text files that include small amounts of data, such as a login and password, and are used to identify your machine when you connect to a computer network. HTTP cookies are used to identify unique users and to improve your web browsing experience.

The server creates the data stored in a cookie when you connect. This information is branded with an ID that is unique to you and your company.When a cookie is transmitted between your computer and a network server, the server reads the ID and knows what information to provide to you personally.

REMOVING OR ALLOWING?

Cookies are a non-mandatory aspect of your internet experience. You can limit which cookies are stored on your computer or mobile device if you so desire.

Allowing cookies will speed up your browsing. For some people, the security risk of no cookies is more significant than a comfortable online experience.

Removing cookies can help you reduce the chance of privacy violations. It can also clear your browser’s tracking and personalization settings.
Normal cookies are simple to remove, but they may make specific websites more difficult to navigate. Users may have to re-enter their data if cookies are not used on the internet.